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E-Commerce

Biridi

Multi-category retail platform with advanced filtering, wishlist, and order management.

Biridi 2023 Retail

01 Project Overview

Biridi is a multi-category online retailer requiring a scalable e-commerce platform capable of handling a large product catalogue, advanced filtering, promotions, and a complete order lifecycle — from purchase to returns management.

02 The Challenge

With hundreds of products across multiple categories, the client needed a shopping experience that helped customers find exactly what they were looking for quickly. The previous platform had poor search, no filtering, and a clunky checkout — resulting in high abandonment rates.

03 Our Solution

We built a performance-optimised e-commerce platform with faceted product filtering, full-text search, personalised recommendations, a wishlist system, promotional engine, and a complete order management backend. The mobile experience was given equal priority to desktop.

04 Key Features

Advanced faceted filtering
Full-text product search
Wishlist & favourites
Promotional engine
Order & returns management
Mobile-first design

05 Results & Impact

Product discovery time reduced by 55%

Conversion rate improved by 31%

Return rate dropped with better product imagery

Mobile transactions increased to 68% of total

06 Tech Stack

Custom E-Commerce Platform SQL Database Search Integration Bootstrap 5 Payment Gateway Email Integration

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Project Details
ClientBiridi
IndustryRetail
TypeE-Commerce
Year2023
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