Bloom
Luxury beauty and skincare e-commerce brand with a product quiz engine, subscription box system, and a conversion-optimised shopping experience.
01 Project Overview
Bloom is a luxury beauty and skincare brand that sells curated skincare products and subscription boxes online. The client wanted a digital storefront that matched the premium feel of their brand — clean, elegant, and built to convert visitors into repeat buyers. The platform needed to support both one-time purchases and a growing subscription box business.
02 The Challenge
Beauty brands live and die by their digital presence. Bloom had a strong product range but a generic, template-based online store that failed to differentiate them in a competitive market. Customers had no way to find personalised product recommendations, subscription management was manual and time-consuming, and the site was underperforming on mobile — where over 70% of their traffic came from.
03 Our Solution
We built a fully custom beauty e-commerce platform featuring a personalised skincare quiz engine that recommends products based on skin type and concerns, a subscription box management portal with pause/skip/cancel controls, and a mobile-first product page design with high-impact imagery. The checkout was rebuilt for speed, with saved payment methods and one-click reorder for returning customers.
04 Key Features
05 Results & Impact
Subscription sign-ups increased by 58% post-launch
Mobile conversion rate doubled within 30 days
Average order value up 41% driven by quiz recommendations
Customer lifetime value improved with subscription retention portal
06 Tech Stack
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